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What inspired the creation of the Bowflex Max Trainer?

What inspired the creation of the Bowflex Max Trainer?

Engineers at the Nautilus – Bowflex’s parent company – started with one tangible goal: Creating a great workout that could be performed in a limited time. Based on our busy lifestyle, the team set a target of 14 minutes for a substantial calorie burn. They also wanted the workout to be fun and motivating. After several bulky designs, they re-created the elliptical machine concept with an upright, space-saving design. Its moving handles enhanced strength as well as cardio. A variety of test users loved it – not just for its functionality and sleek design but also for the results they achieved.